IS THE BLACKBERRY THE NEW SMARTPHONE OF CHOICE FOR THE SAVVY TEENAGER?

Here at the Cute Memory team, we find that the best form of market research, and to get a real handle on what is going on out there, is to actually ask the people we work with day in day out. And these are usually young people who "live" technology far more then their adult counterparts.

So,....... despite the headline grabbing attentions the IPhone has generated throughout the latter half of last year, we actually find that the smartphone our teenagers are angling after is the Android based BLACKBERRY CURVE.

Indeed, this unsuspecting trend seems to follow what was happening in the USA last year, where, generally, the Android system outsold the its Apple counterpart.

So why might be making important observation ?- despite that Apple still seems to dominate our media headlines.

Firstly, the young people think the Blackberry is a very cool looking, status giving phone, which could be put alongside it's Apple rival.

Then there is COST!!! - You can presently get a Blackberry Cure handset free on contract - and then pay only between £10.00 and £15.00 per month for a whole bucket full of minutes and texts.

Finally, - no wonder rumour has it that Apple are about t to launch their kid brother to the IPhone, to be known as the IPhone Nano - It has been suggested that this will cost only £125.00 to purchase, and will Apple's attempt to stop this Android invasion in its tracks!!!